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Google Search Demand:
VIETNAM BANKING REVIEW AND OUTLOOK 2022

Due to the great impact of the covid-19 pandemic on the financial market in general and the banking industry in particular, the information-seeking behavior and the use of financial services of people have been changing.

With the aim to provide the bank industry with an overview of the information that people are searching and a forecast of search demand in the period from May 2022 to May 2023, TOS has compiled that into the report: GOOGLE SEARCH DEMAND: VIETNAM BANKING REVIEW AND OUTLOOK 2022. This report is based on more than 12.005 keywords in our database relating to the banking industry. Below are what you’ll learn:

  • Growth in the Google search demand the banking industry and search demand by each category of the banking industry
  • Share of voice of some typical categories
  • Search trend forecast for the "Loan", "Foreign Exchange", and "E-Banking” categories.

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